Spec Savvy are Kent's first independent outlet opticians. The Spec Savvy concept was born by identifying a need for discount prices coupled with the quality service of a reputable independent optician.
The brief was to create a modern clean looking logo with included glasses in some shape or form. By combining the two S's in Spec Savvy I created a mark that subtly resembles glasses frames.
The client wanted an easy to navigate, clean, responsive website which stood out from other optician sites. Using a series of quirky animal illustrations with glasses gave a fun feel to the site.
Continuing with the animal illustrations I created a series of large point of sale posters to sit next to the glasses sections within the shop. The end result was really eye catching and helped to emphasise the big outlet discounts the shop had to offer.